Step By Step Guide To Affiliate Marketing: 5 key Fundamentals

Welcome for those new to my blog. On this post, I am going to discuss the five fundamental steps to affiliate marketing. Before I do that, Please watch the video below, if you are new to the  concept of affiliate marketing. It will help you get up to speed with the process.

What is Affiliate Marketing?

Affiliate marketing is a type of performance-based marketing in which a business rewards their affiliates for each customer brought by the affiliate’s own marketing efforts. It is not overly cost-intensive because as an affiliate you do not need to acquire your own products. Some affiliates marketers opt to pursue cost intensive promotional campaigns at an early stage, while others go through the organic route. Both strategies could be effective but for people just starting out in this business, the organic route is the sustainable sensible option.

The 5 fundamental steps to affiliate marketing are as follows:

  • Finding a gap in the market within a niche of interest
  • Choosing a communication platform
  • Creating valuable content `
  • Monetizing traffic
  • Scaling up and sustaining your business platform


Finding A Gap In The Market within A Niche Of Interest

There are two parts to this process. The first task is for you to find a gap in the marketplace that you want to fill. This is the research phase of the process and getting this right would set you on a solid ground. The second part of the process is finding this gap within a niche that is of interest to you.

The reason behind this is simple but very important. When you love what you do, it is no longer a chore. You will be required to create content around this subject for a long time, so you would find it easier if you found the niche interesting. Choosing a niche requires a balancing act. While a niche of interest is key. Your chosen niche should be profitable.

There are several ways to determine a profitable niche. You should explore the products and services within the niche and its content potential. This will help you evaluate properly. Personally, I prefer niches that are evergreen. This means that they have huge content and earning potential.

Choosing A Communication Platform

The second step is having a medium to communicate and share your insights with your audience. This would involve you creating a website and creating content. Your website and publications would be your vehicle for communication.

You do not need to be an internet whiz to create a website. All that you required is domain provider (eg GoDaddy), web host (eg HostGator or BlueHost) and knowledge of WordPress. If you prefer building on the front end using drag and drop tools. You would find platforms such as, or 

Creating Valuable Content

Content is king is a phrase you have to always remember. To achieve success, you need traffic and that comes through creating valuable content. Delivering value to your target audience is very crucial to achieve success. Think about the gap you identified within the first step and how you are going to bridge it. What is the solution to the problem? Are there several solutions available? What are the options? What information is required for your audience, to make an informed decision? If you offer value to your audience, they will stick around.

There are several techniques and resources that will help you achieve traffic, but this will dissipate if your content is not considered to be valuable. 

Monetizing Traffic

Monetizing your traffic is what affiliate marketing is all about. You drive commissions through affiliate promotions and advertising. For instance, if you are recommending a product or service. Your audience will reward you for the value provided by following your recommendation.

Your earnings will grow as your following grows. Google AdSense is also a way to monetize your traffic. This is a program run by Google that allows publishers in the Google Network of content sites to serve automatic text, image, video, or interactive media advertisements, that are targeted to site content and audience.

Scaling Up and Sustaining Your Business Platform

After establishing traffic and monetizing it. It is now time to scale up your operation. Naturally, If you took care of steps 3 and 4 correctly, you should be able to generate repeat business. Scaling up your operations sometimes requires doing things such as outsourcing or bringing in more resources. This would enable you to grow your business. To sustain your business when scaling up. You must ensure that those values that brought you success in the first place are not compromised. If you maintain that and evolve correctly, you will be able to sustain and grow successfully. Scaling up your business with sustainability in mind ensures that you are on solid ground.



Mastering these fundamental costs effective steps would set you on the right path towards success within affiliate marketing or any online business. You will be able to grow your business organically and be sustainable in the long run. Mastering them requires proper guidance and training. To be a doctor you would have to attend medical school and to practice law, you would have to go to law school. It is not rocket science to figure out that the same applies to become successful online. Do your due diligence and choose a training & support platform to help guide your path.

Being an entrepreneur is not easy. Associating with like-minds and networking is a how you build your network.

Recommended training platform:



Related Articles

To learn more about affiliate marketing and essential resources please see the related post below:

Thank you for reading, much appreciated. If you ever need a hand or have any questions, please feel free to leave them below. I will be happy to help you.

About The Author

Anthony is a UK certified business strategist and consultant. An entrepreneurship mentor and ezine published writer.  He embraced entrepreneurship after experiencing an existential awakening. Anthony helps entrepreneurs, aspiring entrepreneurs and small business owners achieve success. You are invited to check out his services page and connect with him via the following social platforms:

Facebook  Linkedin    Instagram  Twitter  Webtalk

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This Post Has 46 Comments

  1. Alina Beasley

    Very well put together fundamentals. The use of media was not over the top which makes for an enjoyable read.

    How do you really create valuable content? People can read it but never leave a comment. So you don’t know if you’re doing anything right or wrong.

    The Affilorama video is absolutely correct that there’s no secret formula.

    1. Anthony

      Hi Alina

      I appreciate you stopping by. The question you asked is an interesting one. In my opinion, a content is valuable if it educates, motivates, addresses a question, offers a solution or perhaps initiates a conversation that leads to awareness. 

      These are the things that I focus on when creating content. There is no secret formula as long as it adds value as mentioned above. I hope that addresses your question. 

      Thank you for an insightful question that has added value to this discussion, much appreciated.

  2. Ruya

    I’m currently working on building out my website and sometimes get stuck because there are phases where creating content on a regular basis seems to be an impossible task. Do you have any tips on how to make it a bit easier to create valuable content regularly? From what I heard this is something most people who have their own website are struggling with. Great article by the way!

    1. Anthony

      Hello Ruya –  I agree that creating content can be difficult especially at the early stages, due to time constraints as a result of other commitments. However, if you choose a passionate niche and adopt a focused strategy, it will make things easier because you will enjoy the process. As you evolve and achieve success it will become easier. My tip would be to vary your content creation. For example, when I am tired of writing, I switch to creating images for social media platform (Instagram, Pinterest etc ). This helps me freshen things up and stay productive. Thanks for stopping by, much appreciated.  

  3. Salomon

    Hi, Anthony
    I have always wanted to try affiliate marketing, but I have not found where I can learn it, But you have the training & support platform that I am interested in to learn more about affiliate marketing,
    I think it will be difficult for me to write content because English is not my primary language, but I am willing to try it out.
    Thank you for your excellent article.
    Best Regards

    1. Anthony

      Hi Salomon – Glad you found my content informative and helpful. My WA training platform is FREE to join and ideal for new starters without prior knowledge or experience. We have modules on content creation and a support platform that has enabled entrepreneurs worldwide to achieve success. There are several free translation tools that help facilitate the process for Non – English writers. I would be happy to help you out anytime. Thanks for stopping by, much appreciated. Best wishes 

  4. Theresa

    Creating content is the easiest part for me because I’m a writer, but it’s the traffic building and marketing that holds me back. I’ve been thinking about marketing more through social media but don’t really know which platform is best to start with or how to really market effectively on any of them. Do you have any insight into getting website traffic through social media? 

    Your thoughts on scaling up really have me thinking. I have been building websites and experimenting with affiliate marketing for awhile, but I haven’t thought of it in terms of scaling up. I do know that I have to add more content, but I’m going to start taking it more seriously and think of it more in terms of scaling a business. Thank you for that insight!

    1. Anthony

      Hi Theresa – Creating valuable content is certainly the most essential part of the entire process. It is good that you are able to do this with ease. You should be getting free traffic through search engine optimization (SEO). Marketing through social media is great as long as you have a good strategy. I can offer you insights depending on the social media platform you decide to campaign on. To do this effectively, I would need to further analyze your business. To discuss further please get in touch via my contact page. As your business grows, it is important to scale up the right way. Ensuring that the fundamentals of your success remain intact. Thanks for stopping by, much appreciated. Looking forward to participating in your success. Best wishes

    1. Anthony

      Hi Melisa – The internet is a great resource that connects people. I am happy that this content found you. It makes it all worthwhile. I will endeavour to put out more content. Your kind words are much appreciated. If you need any support on this journey, I will be happy to help. Best wishes

  5. Enyi

    Great marketing tips for affiliate marketers. I’m an amazing affiliate and one good about the process is that one don’t need to buy the products before being affiliate it totally free.

    1. Anthony

      Hello Enyi- Thanks for stopping by and contributing much appreciated

  6. Obalade Damilola

    When it comes to marketing,I flee..I detest anything marketing.Affiliate marketing is something I have been hearing about for a long time. I gained a lot from your write up..I may consider exploring this area though..

    1. Anthony

      Hello Obalade – Glad you found my blog helpful. It is always good to have a positive outlook. Please feel free to reach out anytime. Best wishes

  7. Rizzee Cerdeñola

    Affiliate marketing is an effective startegy to attract customers. Social media plays an important role with that success.

    1. Anthony

      Hello Rizzee – You are absolutely right. Social media platforms are great traffic sources. Thanks for connecting much appreciated.
      Please feel free to reach out anytime. Best wishes

  8. Grace K

    Thank you for this detailed step to step guide to affiliate networking. Last time i did affiliate networking, i did not have much information and i ended up being frustrated.

    1. Anthony

      Hello Grace – Glad you found my content informative. Please feel free to reach out anytime. I will be happy to help you out

  9. Janet

    Great information here. One thing I love about affiliate networking is being my own boss. I can determine how much I earn and how i earn it.

    1. Anthony

      Hi Janet – Glad you found my content informative. Please feel free to reach out anytime. Best wishes on your entrepreneurial venture

  10. Barak

    Finding the gap in the market to fill is a wonderful point to begin. If you don’t understand why you are doing what you are doing, you are most likely going to loose interest before you even proceed. Great info here.

    1. Anthony

      Hello Barak – It is essential to focus on serving an audience. Glad you found my content informative. Please feel free to reach out anytime

  11. Ligaya Sue

    I have been looking into breaking into this market for a few extra coins so thanks for this post that lists the basic fundamentals of affiliate marketing. I’ll definitely follow up on the training and start learning immediately.

    1. Anthony

      Hello Ligaya- Glad you found my content informative. Please feel free to reach out anytime. Best wishes on your entrepreneurial venture. Hope to see you on the inside!

  12. Scott Summers

    This is a must for any aspiring marketers or any online endeavor. It takes time, patience and research. Something that I lack before when I dove in it head first due to money.

    1. Anthony

      I can relate to your experience. Most people are drawn to affiliate marketing for instant gratification. The key to success is mastering the fundamentals and thinking longterm. Thanks for stopping by much appreciated.

  13. moondebi

    Monetizing traffic is a crucial part of success for affiliate marketing. However, this is not an easy task. This article will help the beginners to get through the intricacies of the process.

    1. Anthony

      Thanks for stopping by Moondebi much appreciated.

  14. Robert M

    Thanks for the very informative article you have really given me an insight on the way forward. Now i can venture into the affiliate marketing job.

    1. Anthony

      Hello Robert – Glad you found my content informative. Please feel free to reach out anytime

  15. Roy

    Identifying a niche market that is unexploited is key to a successful career as an affiliate marketer. If one chooses an already crowded area there is a high chance that they may fail unless they are very outstanding.

    1. Anthony

      I agree with you, Roy – Oversaturation can be problematic. However, the most profitable niches will be competitive. There are several resources that help you to identify quality products. Success comes from providing value to your audience.

  16. Meg W

    Between commissions and revenue from ads, which channel brings more money? What should a marketer just starting put more focus on?

    1. Anthony

      Hello Meg – That’s a very good question. A new starter should focus on developing skills that can be monetized within the marketing space. This ensures that you will always make money while you learn and grow. I would also recommend focusing on high ticket sales and recurring sales. If you need guidance please feel free to reach out anytime. Best wishes

  17. Patricia

    It’s easier to write about something you are passionate about and it won’t feel like a chore. Your tips on deciding what to write about are very useful.

    1. Anthony

      Hello Patricia – Glad you found my content informative. Thanks for stopping by much appreciated. Please feel free to reach out anytime.

  18. Oliver

    I am quite interested in affiliate marketing but the training course fees sometimes seem too high for a student like me. I wish there was a way around this.

    1. Anthony

      Hello Oliver – I don’t normally do this but If you are interested in learning affiliate marketing, I will offer you free guidance. Feel free to connect with me via my contact form. Looking forward to working with you.

  19. Daphne

    Monetization of traffic is the most important yet the most difficult step in affiliate marketing. You can go for months without adequate traffic but if you persist you’re bound to make a breakthrough.

    1. Anthony

      Hello Daphne – There are several monetization strategies that can be implemented. The focus should be on providing valuable content and building an audience. Monetization shouldn’t be difficult once the key pieces are in place. Thanks for reaching out and contributing much appreciated.

  20. Tanya

    I am new to affiliate marketing and is very interested with this topic. Thanks for explaining it so well for people like me who is totally clueless about it.

    1. Anthony

      Hello Tanya – Glad you found my content helpful. Please feel free to reach out anytime. Thanks for stopping by much appreciated.

  21. Danielle M

    I wasn’t familiarized with affiliate marketing, but after reading your post I’m interested to try it and get earnings from this system.

    1. Anthony

      Hi Danielle – Glad you found my content helpful. Affiliate Marketing is an ideal strategy to kickstart your entrepreneurial venture online. Please feel free to reach out anytime. I will be happy to guide you. Best wishes

  22. Maury Cheskes

    It sounds like a very flexible line of work in terms of setting your own hours, being your own boss and diving in without a huge amount of experience. I like that once your following is large enough, you can delegate a large portion of your work and enjoy your own personal hobbies. I also thought the distinction the video made was on point in that there’s no secret formula or one night solution to be a successful affiliate. Like anything else, I’m sure it takes time and is a trial and error process. Thank you for the overview and the detailed steps for success.

    1. Anthony

      Hi Maury – Time freedom and flexibility were my key motivators to establish an online business. In the beginning, you have to invest time and energy to grow the business but that is normal for every business. This is a business of delayed gratification. You will enjoy all the merits once established. Thanks for stopping by much appreciated. It is always a pleasure to engage with you.

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